User eXperience (UX)

Technical SEO, User eXperience (UX)

All about Core Web Vitals: INP (Interaction to Next Paint)

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Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, […]

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User eXperience (UX)

Is conversational commerce really the future?

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“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or […]

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