Hey everyone,
We recently launched our database performance management tool on Product Hunt for the first time and I want to share our experience and results. It might be valuable for those founders who are going to launch Product Hunt.
Here’s a summary of this launch:
1. Why did we decide to launch our product on Product Hunt?
- To build more trust with our current audience who visit the site for the first time.
- For long-term SEO benefits.
- To reach a new audience.
2. Why did we decide to launch on the weekend? Our hypotheses were:
Lower competition on weekends should increase our chances of being featured (We’re not afraid of competitors, but the target audience for a Database Performance Management tool is different from that of sales GPT assistants, which is broader).
The Product Hunt audience that intersects with our target audience is busy during the weekdays with their startups and might try new technologies on the weekend 🙂
3. What were the goals for the launch?
- 200 Upvotes.
- 1000 Visitors (in 1 week).
- 10% Conversion – 100 Signups (in 1 week).
4. How did we prepare?
- We created a video, images, and a clear description.
- Collected a list of friends and channels to share information about the launch.
- Prepared the product page on Product Hunt.
- Asked our families to give us 24 hours over the Saturday 🙏
5. How did we launch?
- Published posts on social media.
- Sent messages to friends.
- Sent emails to 4000 users.
- Sent messages to a few public database-related groups.
- Throughout the day, we responded to questions and feedback.
We faced some challenges:
- We didn’t prepare emails, messages for friends and users, and content for social media and it took a lot of invaluable time during launch day.
- Lesson learned: Messages should be prepared in advance to save time during the launch day.
- We didn’t know that after 00:00 Pacific time, Product Hunt could cut upvotes and change your position.
- Lesson learned: Keep pushing till the end.
- We received many upvotes after the launch day.
- Lesson learned: Users, friends, and the community need time to support you, so it’s important to inform them right after the start.
Results we achieved:
- 4th Product of the Day and featured in the Newsletter.
- 5th Developer tool of the week.
- Featured in the ProductHunt newsletter.
- Upvotes: 247.
- Visitors: 459 (in 5 days).
- Signups: 26 (5% conversion).