13 Greatest Affiliate Advertising Web site Examples
Written by Backlinko TeamIn collaboration with Semrush
An affiliate internet marketing web site promotes one other firm’s services or products in return for some form of compensation, often within the type of a fee.
Whereas it could look like a fairly easy idea, this type of promotion has grown right into a $17+ billion trade that’s estimated to achieve $28.8 billion by 2027.
However, how do you get in on this motion to monetize your web site and the place do you begin?
One of the simplest ways to start out your affiliate journey is by exploring profitable affiliate marketing web sites.
When you see what these affiliate web sites are doing proper, you’ll have a greater thought of how you can replicate their success in your personal web site.
Let’s dive proper in.
1. Wirecutter
- Area of interest: Product critiques for home goods, devices, and electronics
- Estimated month-to-month visits: 64,800
- Most energetic affiliate applications: Amazon Associates; GoPro; The Residence Depot; Apple; Greatest Purchase
Wirecutter has confirmed itself as an skilled in the case of researching, testing, and reviewing merchandise for its viewers. In reality, the web site’s critiques even go one step additional to advocate how one can finest use these merchandise in on a regular basis life.
This skilled perception is what led Wirecutter to be so profitable that it generated $150 million in income between 2011 and 2016, earlier than being purchased by large media firm The New York Occasions.
This speedy rise in income is all because of affiliate internet marketing finished proper.
How They Make Cash
Wirecutter might be the most effective examples of an affiliate internet marketing group making use of the concerned affiliate internet marketing sort. That is the place an affiliate has a connection to the service or product they’re selling and sufficient experience and affect to generate site visitors. In concerned affiliate internet marketing, the marketer has used the service or product they’re selling and shares their experiences with others.
Wirecutter does a deep dive into each product they evaluation to make sure that they solely refer their viewers to one of the best merchandise in the marketplace. This enables them to provide skilled suggestions, which in flip creates viewers belief. And everyone knows that the extra you belief one thing, the extra doubtless you’re to purchase what they’re promoting. Not like with some affiliate websites, you gained’t discover a great deal of irrelevant critiques on Wirecutter. As a substitute, you’ll discover completely curated critiques.
Creating an enhanced consumer expertise by offering precious content material is strictly what they do finest. It’s why Wirecutter is likely one of the finest affiliate internet marketing web sites on the market (and to not point out probably the most profitable).
2. PCPartPicker
- Area of interest: PC components for custom-made desktops
- Estimated month-to-month visits: 29.05 million
- Most energetic affiliate applications: Amazon Associates; Newegg; SuperBiiz; Outlet PC
Should you’re in search of one particular half in your rig, PCPartPicker gives you a evaluation on that half and offer you a price comparability for comparable components. They’ve all the pieces from CPUs and coolers to working techniques and peripherals. Undecided the place to start out when constructing your PC? PCPartPickers gives you a complete information.
In brief, they’re in a really specialised area of interest they usually’re specialists at giving their viewers precisely what they want.
How They Make Cash
PCPartPicker has included a great combine of recommendation, examples, and interactive superior instruments on its web site to offer all of the solutions to the questions its viewers might have. That is the inspiration of its advertising and marketing technique, which has allowed it to construct a excessive degree of belief with its viewers.
The principle purpose they’re the most effective examples of an affiliate internet marketing web site is the truth that they know their area of interest inside out and have caught to it. They’ve a really particular viewers that they don’t deviate from simply to earn additional money. Specializing in this area of interest has definitely paid off, and the web site is at present estimated to carry a value of $77 million.
3. This Is Why I’m Broke
- Area of interest: Uncommon and quirky merchandise which are humorous, inventive, and sometimes weird
- Estimated month-to-month visits: 5.86 million
- Most energetic affiliate applications: Amazon Associates; Etsy
This Is Why I’m Broke occupies a novel area within the affiliate internet marketing world. It gives critiques of surprising merchandise and its amusing descriptions of those merchandise make its content material extremely shareable on social media.
It’s a spot the place yow will discover something that’s a bit bizarre, from rest room paper with Donald Trump’s face on it and a e-book with 500 info about Godzilla to a massager in your cat’s face.
How They Make Cash
What’s attention-grabbing concerning the advertising and marketing technique for This Is Why I’m Broke is that a variety of the merchandise they promote don’t really get bought to their direct viewers. Their viewers is there extra for enjoyable than anything. As a substitute, the content material on This Is Why I’m Broke is particularly designed for social media shares.
The unconventional nature of the merchandise and the content material is designed to draw consideration on social media platforms and has resulted in a big following. The excessive degree of social media shares leads to extra clicks on the location’s affiliate hyperlinks, resulting in loads of income. Relying solely on a pay-per-click affiliate mannequin gained’t work, however as you possibly can see from This Is Why I’m Broke, it may be nice to combine into your technique if finished proper.
4. Canine Meals Advisor
- Area of interest: Pet food
- Estimated month-to-month visits: 1.25 million
- Most energetic associates program: Chewy
Dog Food Advisor has positioned itself as a trusted useful resource for canine homeowners who need to make knowledgeable selections concerning the meals they feed their pets.
It holds a excessive authority within the area of interest of canine vitamin as a result of its well-researched and complete critiques on pet food, vitamin, and well being.
This skilled perception has allowed Canine Meals Advisor to change into a trusted supply for its viewers.
How They Make Cash
Canine Meals Advisor doesn’t make use of any specific product endorsements or adverts, which implies that its affiliate internet marketing technique is extra delicate.
This has allowed the affiliate web site to outline itself as an “unbiased pet food critiques and rankings” web site.
To monetize this enterprise mannequin, Canine Meals Technique solely makes use of affiliate hyperlinks in a piece of a evaluation often called “Shopping for Suggestions” or “Unique Provides”.
This delicate strategy to selling affiliate merchandise helps to construct viewers belief, as having quite a few affiliate hyperlinks in a evaluation will be annoying and spammy, which has the alternative impact.
5. Skyscanner
- Area of interest: Journey
- Estimated month-to-month visits: 17.96 million
- Most energetic affiliate applications: British Airways; Ryanair; AdSense
Based in 2001, Skyscanner has rapidly change into a trusted useful resource for folks trying to evaluate and e-book flights, lodges, and automotive leases.
What largely makes Skyscanner’s web site so profitable is its search aggregator (or metasearch engine). This superior instrument gives outcomes from different engines like google to compile an inventory of costs from varied journey websites and airways. In flip, customers can rapidly and simply use these outcomes to check costs and select an choice that’s most suited to their price range. This streamlines your entire technique of reserving flights, lodging, and automobiles.
On high of this, Skyscanner additionally runs a journey weblog, which is the place their affiliate internet marketing comes into play.
How They Make Cash
Skyscanner’s journey weblog is a first-rate instance of how SEO can actually drive your affiliate internet marketing efforts.
The in-depth journey guides and tourism-related articles discovered on their weblog have been particularly optimized to drive natural site visitors to the location. As soon as the reader is on the article, varied hyperlinks inside the textual content then direct the reader to the search aggregator for the particular nation, place, resort, or automotive rent that’s talked about.
Each time one thing is booked via the location, Skyscanner earns affiliate income from the sale. Regardless of the web site already being as fashionable as it’s, their journey weblog gives one other supply of site visitors, which solely aids in boosting their success.
Another excuse Skyscanner is so profitable is that it additionally affords its personal associates program by way of affiliate networks like Fee Junction, Commerce Doubler, and Awin.
Now, you don’t essentially must create your personal associates program to achieve success within the affiliate internet marketing sport. Nonetheless, it’s helpful to understand that you generally is a profitable affiliate marketer and run varied affiliate applications on the similar time.
6. Dominated.me
- Area of interest: Keto weight loss program
- Estimated month-to-month visits: 269,890
- Most energetic associates program: Amazon Associates
The ketogenic weight loss program (or keto weight loss program, for brief) has revolutionized the multi-billion greenback weight reduction trade over the previous couple of years. What initially began out as a therapy for epilepsy within the Twenties has rapidly change into an answer for folks making an attempt to drop pounds and reside a more healthy life-style.
Ruled.me goals to capitalize on this weight loss program’s reputation by selling keto-friendly recipes to make the swap over to this weight loss program extra of a enjoyable expertise somewhat than a boring regime.
From recipes and weight loss program tricks to train plans, Dominated.me gives all the mandatory data that its keto viewers requires.
It additionally consists of an built-in instrument for customers to precisely calculate the quantity of protein and carbohydrates they should embrace of their weight loss program to attain their weight-loss objectives. This takes all of the guesswork out of meal planning and offers their customers an all-in-one answer.
Dominated.me has created the last word useful resource for these on the keto weight loss program, which has allowed it to realize consumer belief and authority inside its area of interest.
How They Make Cash
Dominated.me largely makes use of affiliate hyperlinks in its weblog posts below its “Beneficial” part. These posts present details about what cooking and kitchen gear, dietary supplements, workout routines, and particular suggestions its reader can use to help their keto journey. Additionally they comprise hyperlinks that direct the consumer straight to the related web page the place they will buy these aids.
The affiliate web site largely makes use of the Amazon Associates Program, which permits them to earn a direct affiliate earnings from every buy made via the respective hyperlinks.
What makes Dominated.me stand out, although, is its buyer retention. By its subscription service, The Keto Academy, its customers can signal as much as obtain new recipes, keto success tales, and steering from specialists.
This service encourages subscribers to maintain coming again to the location, which makes them extra prone to spend time on it and probably buy the particular merchandise that it recommends. In flip, this may end up in extra fee from its affiliate web site.
7. Minimalist Baker
- Area of interest: Fast and simple meals recipes
- Estimated month-to-month visits: 10.07 million
- Most energetic associates program: Amazon Associates
The Minimalist Baker addresses the ache factors of cooking by offering its viewers with easy, simple, and fast recipes. Whenever you don’t have hours to spend within the kitchen, the Minimalist Baker steps in to provide you recipes that may streamline your whole cooking course of.
It’s geared toward busy customers who’re quick on time however nonetheless need to make wholesome, tasty meals. Its recipes often require 10 components or much less, they usually sometimes take not more than half-hour to arrange.
The positioning additionally caters to customers with varied dietary wants by together with vegan and gluten-free recipes.
How They Make Cash
The Minimalist Baker options Amazon affiliate hyperlinks in nearly the entire recipes it has on its web site. These hyperlinks are primarily for food-related merchandise that it mentions in its ingredient lists.
Whereas meals gadgets aren’t the highest-paying gadgets for affiliate entrepreneurs, it goes to point out you can nonetheless earn an affiliate earnings from the lower-paying classes. That is partly as a result of meals gadgets are often purchased much more ceaselessly than among the higher-paying classes, like tech devices and luxurious gadgets.
This frequency means there’s a better likelihood that returning customers to the location will use the affiliate hyperlinks many times.
The location of the affiliate hyperlinks can be fairly becoming contemplating Minimalist Baker’s model of simplifying the cooking course of. The reader doesn’t must exit and supply the components themselves. As a substitute, they will save time and simply comply with the hyperlink to buy the gadgets they want for that exact recipe.
8. SafeWise
- Area of interest: Residence safety
- Estimated month-to-month visits: 1.85 million
- Most energetic affiliate applications: Amazon Associates; OfferVault; CJ Associates
Let’s be sincere, in the case of security, particularly that of your house, no person needs to chop corners. In any case, security is the second most vital want in keeping with Maslow’s Hierarchy of Wants.
SafeWise is aware of the ache factors of its goal market all too properly, which is why it gives model comparisons, security manuals, and critiques on varied security options.
One of the best half? All this data is summarized and located proper on the high of every weblog submit. This protects its readers tons of time scrolling via articles that will not really present the solutions they’re in search of.
How They Make Cash
SafeWise’s weblog posts not solely present all of the comparability data that its customers want to assist make their safety selections that a lot simpler however it additionally has direct hyperlinks to the acquisition web page for the varied merchandise it mentions.
SmartWise earns its fee via affiliate websites like Amazon and CJ Associates. Each time a consumer makes a purchase order that was directed from the hyperlink in one in all its many guides, SafeWise earns a share of the sale.
Nonetheless, SafeWise’s advertising and marketing group doesn’t simply rely by itself web site to herald the income stream. The affiliate web site additionally makes use of assorted video and social media platforms, notably TikTok and YouTube, to advertise its useful content material and hyperlink to its varied affiliate merchandise.
This enables the affiliate web site to extend site visitors to its extra in-depth guides whereas additionally giving its viewers different avenues to entry its affiliate hyperlinks.
The consequence? A wider viewers attain and the elevated potential to money in on extra commissions.
9. HeadphonesAddict
- Area of interest: Headphones
- Estimated month-to-month visits: 221,530
- Most energetic associates program: Amazon Associates
Since 2015, HeadphonesAddict has strived to be the go-to place for any and all the pieces associated to headphones.
The positioning goals to simplify the method of discovering that good pair of headphones to fit your distinctive wants and price range. To do that, the location posts varied headphones-related information, consumer and purchaser guides, and critiques.
It covers all the pieces from Google Pixel Buds Professional to one of the best headphones for toddlers and serves as a complete useful resource for all subjects inside the headphones area of interest.
How They Make Cash
HeadphonesAddict stands out from its rivals by addressing ache factors that its rivals haven’t thought-about. For instance, it has critiques that cowl one of the best headphones for sweaty exercises. This strategy means the location has gained specific authority and belief inside its comparatively small area of interest.
With this belief comes a better chance that its viewers will comply with via with the purchases the location recommends.
As soon as the reader has selected which headphones they need to buy, all they should do is comply with the Amazon hyperlinks embedded within the articles to the product web page. As soon as the acquisition is made, HeadphonesAddict receives its fee.
10. RunnerClick
- Area of interest: Operating gear
- Estimated month-to-month visits: 64,100
- Most energetic associates program: Amazon Associates
RunnerClick is the last word web site for working fans. It has all the pieces from ideas and skilled recommendation to critiques and proposals for dietary supplements, trainers, and fitness-related devices.
Whether or not you’re a beginner runner who needs some recommendation on how you can run a mile with out stopping or an skilled runner, RunnerClick has you coated with skilled insights.
What we like about RunnerClick’s content material is you can see they’ve taken their time to do their analysis. Every product that’s advisable has strict standards that it wants to satisfy to ensure that it to be featured on the location.
Should you’re in search of one of the best trainers, for instance, you already know that those talked about within the evaluation meet all the mandatory help, breathability, flexibility, and stability standards that make a top-notch working shoe.
Whereas the articles are actually in-depth, they’re additionally simply skimmable, because of the summarized comparability data discovered on the high of every article. That is nice for readers who’re in a rush to get the solutions they’re in search of.
One other factor we respect about RunnerClick’s web site is its glossy, user-friendly design. The corporate is aware of that customers shouldn’t battle to seek out the data they’re in search of, which is why the guides and critiques are merely categorized for straightforward entry.
All this aids in boosting Web optimization-related site visitors whereas creating viewers belief and area of interest authority.
How They Make Cash
RunnerClick’s cash items are principally their evaluation articles. Every of the 950+ critiques on the location has a number of affiliate hyperlinks that direct the reader to the related product web page on Amazon or different affiliate web sites.
By offering in-depth, skilled critiques, RunnerClick can construct belief amongst its viewers by demonstrating that every one the merchandise advisable are backed by analysis and an open evaluation of the factors that went into the choice course of.
As an affiliate marketer, RunnerClick then leverages this belief to information its viewers to buy its advisable merchandise. Arguably, an affiliate marketer can be extra profitable in changing potential clients when their web site is seen as each respected and reliable.
Other than their critiques, the affiliate web site additionally has a podcast, The Passionate Runner, which aids in spreading model consciousness. This will result in elevated site visitors, extra readers, and an increase in potential purchases made via its Amazon affiliate hyperlinks.
11. Fatherly
- Area of interest: Parenting for contemporary fathers
- Estimated month-to-month visits: 1.96 million
- Most energetic affiliate applications: Amazon Associates; Walmart; ZergNet; Greatest Purchase
Fatherly gives recommendation, ideas, and guides on all the pieces that comes with being a dad within the twenty first century.
The positioning accommodates a pleasant mixture of magazine-style content material (assume subjects associated to model, well being and wellness, and leisure) blended with content material particularly geared in direction of selling affiliate hyperlinks (like purchaser guides and critiques).
It’s much more delicate and really gives its readers with different data that doesn’t all the time relate to particular merchandise.
Nonetheless, that’s to not say that Fatherly doesn’t actively promote its affiliate merchandise.
In reality, earlier than you even begin studying one in all their articles, there’s an inventory of merchandise proper on the house web page, labeled “Fatherly Favorites”. This enables customers fast entry to numerous merchandise that they could be available in the market for.
How They Make Cash
Fatherly makes use of each affiliate hyperlinks and promoting to generate earnings for its web site.
Whereas not each article will essentially comprise affiliate hyperlinks, the location nonetheless makes use of a intelligent approach to get its readers on to their cash pages.
This method is called content material funneling. This includes internally linking from articles that don’t comprise affiliate hyperlinks to articles that do.
For instance, an article about body weight workout routines might present useful content material to the reader, however it’s not essentially selling any merchandise. Nonetheless, it may have an inside hyperlink that directs the reader to an article that does. Therefore, a content material funnel is created.
This is a wonderful technique to implement when you have fairly a little bit of non-paying, albeit nonetheless helpful, content material in your web site. By frequently linking to your cash items, you will have a better likelihood of these pages getting seen, which will increase the prospect that your affiliate hyperlinks really get used and you can generate fee.
12. The Factors Man
- Area of interest: Journey and bank cards
- Estimated month-to-month visits: 11.36 million
- Most energetic affiliate applications: Chase Financial institution; American Specific; Citi
The Points Guy has mixed two of the highest-paying and hottest affiliate niches on the market: travel and finance.
The positioning produces content material that helps clear up its viewers’s finance-related issues by sharing suggestions on varied aviation, cruise, resort, bank card, and loyalty applications.
The objective? To assist its viewers journey not solely higher however smarter too. On the finish of the day, having the ability to get essentially the most out of each greenback in your pocket goes a great distance when touring.
Particularly, the affiliate web site teaches its readers how you can use the elusive advantages supplied by journey and bank card firms. The positioning’s content material offers actionable pointers in order that its readers are capable of journey in essentially the most reasonably priced means doable, and typically even without cost.
How They Make Cash
The Factors Man has affiliate relationships with among the greatest names in banking, like American Specific, Citi, and Chase Financial institution.
Each time somebody indicators as much as get a bank card from one of many banks, The Factors Man earns a fee.
Nonetheless, the corporate doesn’t simply depend on natural site visitors to get these affiliate clicks flowing. As a substitute, they know the all-important function that social media performs in producing site visitors to a web site. For this reason its advertising and marketing group is very energetic on social media platforms, particularly Instagram, Facebook, X, and TikTok.
As we all know from different affiliate web sites like SafeWise and RunnerClick, the extra model consciousness you possibly can create, the extra site visitors can move to your web site, and the extra doubtless your chances are high of selling your affiliate companions and their providers or merchandise.
13. DatingAdvice.com
- Area of interest: Courting web site critiques and relationship recommendation
- Estimated month-to-month visits: 733,440
- Most energetic affiliate applications: Zoosk; Match.com; OurTime.com; Concord; BlackPeopleMeet.com
With the huge rise within the reputation of on-line relationship, the relationship area of interest has change into a very worthwhile trade. In reality, according to Statista, the web relationship market is projected to herald a complete income of $3.12 billion in 2024 alone.
DatingAdvice.com’s clear, enjoyable, and user-friendly design helps it stand out in an in any other case spammy and chaotic area of interest. That is additionally what has helped the location achieve a lot reputation.
Other than its nice internet design, it additionally gives actually helpful data to its viewers. This consists of relationship recommendation from specialists, critiques of relationship websites, and guides on one of the best relationship websites on the market for particular wants and preferences.
These guides embrace one of the best relationship platforms for completely everybody, from seniors and Christians to members of the LGBTQ+ neighborhood.
How They Make Cash
DatingAdvice.com earns an affiliate earnings when its readers join to make use of one of many relationship websites it recommends.
The web relationship area of interest is notorious for flashy, spammy websites that result in a poor consumer expertise. One of many methods this web site has established belief with its viewers is by making a easy, clear, and interesting design that units it other than its rivals.
Add to that helpful recommendation from varied relationship specialists and you’ve got an affiliate web site that has change into authoritative inside its area of interest.
As I’ve talked about time and time once more, belief is essential to getting your customers to purchase what you’re promoting (or, on this case, signal as much as one in all its affiliate on-line relationship platforms).
What Makes a Profitable Affiliate Web site?
As you possibly can see from the examples above, there are fairly just a few issues that go into making a profitable affiliate internet marketing web site. Nonetheless, if I needed to slim it right down to 4 key factors, they might be:
- An important web site design.
- Useful and informative content material that’s focused to a particular area of interest and viewers.
- A drive for each natural and paid site visitors.
- Producing belief amongst an viewers to purchase or use the providers or merchandise being promoted.
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